Belvilla
Brief:
Based on the Brand Platform develop visual guides that reflect the tone of voice and values of the Brand.
Solution:
The first step was to take the key words and define these with more visual words. All aspects of the design led back to the strategy and positioning. The tone of voice highlighted Confidence and Relatability as well being Upbeat and Clear. This groundwork led to the simplifying everything in order to make it clear but also confident in its approach. The use of block colours and almost lego-like graphics made the brand upbeat and playful but also engaging and relatable as it requires the viewer to use their imagination to make sense of whats in front of them.
